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Content questionnaire

What do you want people to do when they visit your site? What is the #1 thing?

Who is your target audience? Are there any distinctive customer segments you are targeting that differ from each other?

What is your primary value proposition?

What are the primary problems and challenges customers come to you to solve?

Do you have direct competitors that you are wanting to outperform? (include website urls)

Are there any businesses that you want to emulate in some way? How?

Why do customers choose you over competitors?

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